E-cigarette manufacturer Juul purchased online ads on teen-focused websites for Nickelodeon, Cartoon Network, and Seventeen magazine after it introduced its product back in 2015, based on a suit filed Wednesday by the Massachusetts attorney general’s workplace.
The accusations in the suit, arising from a more than year-long probe, contradict recited claims by Juul officials that the company never deliberately targeted teenagers, at the same time as its products turned enormously popular among high-school students lately.
The suit registered by Massachusetts Attorney General Maura Healey stated the firm worked through online advert buyers to buy space on websites that had been highly attractive to kids, adolescents in middle school, and underage college students, including educational websites reminiscent of coolmath-games.com and socialstudiesforkids.com.
The attorney general’s workplace stated these advert purchases started in June 2015, when the product rolled out and continued into 2016.
Juul could to put certain websites onto a “blacklist” that would prohibit advertisements from appearing there, based on the attorney general’s office; however, the firm chose not to do so.
Over the last year, Juul has come under a hail of criticism and regulatory investigation over its role in the outbreak of teenage nicotine addiction.